I see so many businesses these days who are starting to migrating from SMS & Text Marketing on their prospects mobile with using tools like WhatsApp, WeChat, Viber, Hike, Facebook Messenger and other such similar messaging applications in order to communicate with their clients, prospects and leads.
And the trend escalated after Facebook gave a surprise to the tech industry buying the Text Messaging mobile app – WhatsApp for 19 billion dollars. WhatsApp now has a user base of more then 800 million users who actively using WhatsApp as a communication tool replacing text messages and other similar messaging apps.
There are so many companies who have realized the importance of using WhatsApp as a marketing channel to help them reach out to 100s and millions of prospects, customers and clients. Helping them grow more profits, increase engagement, come with viral campaigns by using different media types like longer text messages with their promotional copies, images with special offers, videos with viral content, and even vCard messages with direct phone number which can be saved with a click of a button.
With the development of the growing trends of active users on WhatsApp. A lot of marketers realized that their can be a market of WhatsApp marketing which can allow brands, businesses, both small & large. How they can start utilising this powerful medium to market their products & services.
In comparison to text messaging which is limited to 160 characters VS WhatsApp which allows upto 2500 characters in one message. And even further allows you to adopt other media content types such as images, videos, audios and vCard files.
Using different strategic marketing approaches and building engaging & user friendly content. A lot of brands have started to adopt WhatsApp as a powerful marketing tool.
With this need there a lot of new WhatsApp Marketing Software, Scripts, Tools, Panels, Platforms, Programs, Systems available in the marketplace which provides you with robust & scalable WhatsApp marketing solutions.
I have personally invested more then couple thousands of dollars into buying, testing, failing, and then making huge profits after a lot of learning, doing lot of bad mistakes, and losing a lot of money into bad developers and solutions which are available out their.
I want you to avoid the mistakes that I have made and be very brutally honest. Being unbiased about the names which I will use and have no personal interest or making any money for any recommendations. All my suggestions are my learning which I want to pass on to you. Because I know what it feels like when you make bad mistakes which not only loses the opportunity, time, money and energy. But, also leads to misery and unhappiness for trying & then failing.
Here’s the list of WhatsApp marketing software & solutions that I can trust and recommend to anyone with description of the software & how it works & benefits:
1. WHATSAPP BULK SENDER – DESKTOP BASED BULK WHATSAPP MARKETING SOFTWARE
This is a desktop based Bulk WhatsApp marketing software. This software has one of the most advanced and WhatsApp look alike features that you can expect out of a Automation tool for sending Bulk WhatsApp marketing messages. You can send text, images, audios, videos & vCard using this tool. You can also filter users from the list of contacts you have available for sending messages and then find the active users who are using WhatsApp. And even further, you can then filter WhatsApp users based on the Last Seen status of WhatsApp users. For example, out of 10000 contacts you have 7000 people on WhatsApp. You further segment the list based on user’s last seen status on WhatsApp. So, weeding out users who have not been active in the past 6 months. And sending messages to only active users who will actually see your messages. This ways not only do you save the time & efforts to market to wrong people. But, also find more interactions, better conversions, better response over your WhatsApp marketing campaigns.
Another advanced feature of this software is FUTURE DATED MESSAGES – This feature allows you to send future dated messages using FUTURE time-stamp. So, the users who are receiving messages will get messages which are 2 (or any future date you decide) messages. Let’s say today is 26th May and we run the campaign today. Messages will be delivered today itself but the date that user will see will be 2 days in advance i.e. 28th May. So, till the time the date crosses their mobile’s time. They will continue seeing your message at the top of their WhatsApp chat window. Allowing you to get more visibility. And surely, 100% open rate over your WhatsApp messages.
LIMITATIONS OF WHATSAPP BULK SENDER:
There are two ways you can use WhatsApp Bulk Sender – WhatsApp marketing software:
1. SAFE-LIMIT MESSAGING
This settings allows you to keep your WhatsApp Channels/Senders active for long term. So that you can keep using the same WhatsApp number to keep sending WhatsApp messages.
Let’s say you add 1000 WhatsApp Channel into the software – So, basically you have 1000 WhatsApp activated number in the software which acts as an army of WhatsApp users who can send messages for your brand, product or services on a daily basis.
Now, in order to keep your channel safe & able to use for longer time. You need to set the limit by 9 messages per day per channel. This ways all the messages are divided into these 1000 Channels by the software automatically which allows you to send upto 9000 WhatsApp messages daily using 1000 WhatsApp channels.
Many people who are selling WhatsApp marketing services across the globe are using this software to send out messages to their customers & clients these days. And from time to time whenever I have tried other solutions WhatsApp Bulk Sender has been the only company who had the fastest updates available for new versions. Along with have excellent support for adding new features into the software and providing support for running WhatsApp campaigns.
2. FAST-SPEED MESSAGING
These settings are for people who don’t care about keeping their WhatsApp channels alive for long term uses. Their idea is to just scale their WhatsApp marketing promotions to the maximum numbers from each channel and then simply buy/create/scrape more channels in order to run the next campaign.
Using WhatsApp Bulk Sender (NOTE: 1.9 version or above). You can use their FAST send option which allows you to send maximum number of messages using one channel in one go. This feature has been added recently. After, WhatsApp had become lenient in allowing WhatsApp users to send mass messages to a lot of people in one go.
So, the software according to my trial & errors has allowed to send anywhere from 200 to even 1200 messages in one go from ONE channel. Of course, how many messages you can send exactly? No one knows, that’s because their are so many variables involved in the sending process. (Which I may discuss in my other upcoming blog posts here.)
But, let’s say you add 1000 WhatsApp Channels into the software and want to send MASS WhatsApp marketing messages in ONE go.
Then, 1000 Channels X 200 messages (average) = 2,00,000 messages in single go using FAST Speed settings.
This settings is ideal for people who firstly want to reach out to large number of audience. Secondly, they want to get the best Return on Investment on their investment in terms of software or channels purchased.
I see a lot of mobile marketing agency, SMS Marketing companies, Digital marketing agencies, etc. running their campaign in this manner. That’s surely feasible, cost-effective and it’s really good to take this route then the safe method.
If you don’t care about receiving incoming messages or replies from your campaigns. Then, FAST SEND i.e. also known as TURBO speed settings are the best.